Requirements

7-10 years in a highly visible Consumer Insights or Market Research Department. Skilled in strategy and tactical development. Strong communication skills with a drive for success. Has managed large scale research projects with short timelines and high speed. Proven track record of developing business strategies from consumer information, leading/consulting with cross-functional teams, and influencing decisions through the use of information. Experience working with best in class research vendors. Strong curiosity and passion for the consumer Advanced market research skills with extensive qualitative and quantitative experience. Client-side experience CPG/Retail/QSR experience an asset.

Job Description

Structure the brand's Consumer Insights agenda, routines and flow into business decision-making. Be a strategic thought leader for our annual strategic brand planning as well as the cross-functional category, brand, and creative teams by overseeing the design, implementation, and insight generation for all respective primary research. Provide appropriate stakeholders with timely and insightful analyses. Contribute to thoughtful and creative discussions with leadership, stakeholders, cross-functional teams on strategic goals, insights findings, and implications. Identify, onboard and manage best in class marketing research vender partners. Be a key architect and leader in helping the Consumer Insights function attain its vision. Define the appropriate cadence and metrics needed for overall insights tracking. Help develop junior staff, including 1-2 direct reports. Leadership Must have a strong passion and technical ability Strong ability to influence cross functionally Ability to lead and inspire change Must be able to lead simultaneous multiple research/analysis initiatives Leads the strategic and tactical development, execution, evaluation and continuous improvement of all consumer research, and strategic analysis Provides strong thought leadership to the business teams People Strong ability to develop people and teams Builds strong relationships and fosters teamwork among agencies, suppliers and cross-functional teams to achieve maximum performance Project Management Leads the development, execution and evaluation of custom research projects and analysis of syndicated studies Develops relationships with strategic business partners and has an influence on key business decisions Ensures the consistency of studies and that suppliers meet Burger King's standards Presents results to key customers Leads the communication process and manages expectations regarding schedule, expectations and deadlines. Analysis Synthesizes the key brand and consumer insights across studies Development of both qualitative and quantitative research techniques to support a variety of disciplines, including advertising research, concept development, communications, competitive intelligence, and brand development