Requirements

Bachelor's degree or four or more years of work experience. Six or more years of relevant work experience. People management experience leading a team. Experience in Digital CX, digital marketing, or digital product management either in a business, agency, or consulting organization. Experience and knowledge of digital technologies, products and services, and the overall digital ecosystem. Willingness to travel approximately up to 25%. Experience in creating and executing effective programs to grow sales, traffic, and / or engagement. Experience planning and implementing digital site optimizations or multivariate tests with a goal of maximizing conversion rate, orders, or other business outcomes. An MBA or Advanced degree in Digital Marketing and Media. Experience using digital targeting and personalization systems and technologies. Experience in leading roles that require initiative to drive sales conversion funnels, tenacity to deliver results in a complex environment and the ability to lead across many concurrent projects. Strong data analytics and quantitative skills in financial and assessment of monetization models.

Job Description

As a Digital Site Optimization Senior Manager, you will be responsible for the strategy of planning and executing on test concepts focused on localized efforts and targeting key segments, allowing us to extract maximum value in our Real-time marketing efforts. You will be using cutting edge test tools and AI-driven platforms to address key gaps and pain points in the digital shopping experience. You will lead a team and support the strategy leads in building the test specifications, which include socializing the final approach with our business stakeholders. You will develop both A B and multivariate testing, overseeing its development and ensuring its accuracy and effectiveness in improving key selling pages and experiences. You will also take the learnings and results of each test, identify cross brand opportunities, determine the best converting solutions and effectively communicate across partners and executive leadership. Setting and delivering a strategy of segment and brand based digital testing opportunities to drive growth, increase revenue, reduce support costs and improve the digital experience for customers. Driving cross functional collaboration through the testing and optimization process from ideation through creative development, site deployment, results reporting and executive readouts. Ensuring tight linkage across business owners to coordinate testing with site enhancements and maintain alignment with the broader digital operations strategy.