Requirements

Bachelor's Degree In Marketing, Business Administration, Or A Related Field. Minimum Of 7 Years Of Experience In Product Marketing, Preferably In The Telecommunications Industry. Demonstrated Success In Developing And Executing Value-Based Upsell Strategies. Strong Analytical And Problem-Solving Skills, With The Ability To Use Data To Drive Decision-Making And Measure Results. Excellent Communication And Leadership Skills, With The Ability To Collaborate And Influence Cross-Functional Teams.

Job Description

Develop and implement strategic marketing plans for value-based upsells, aligned with the overall business objectives of Verizon. Lead and manage a team of marketing professionals, providing guidance and support to ensure successful execution of marketing initiatives. Conduct market research and analysis to identify customer needs and preferences, and use insights to inform marketing strategies. Collaborate with cross-functional teams, including sales, product management, and finance, to drive alignment and ensure a cohesive approach to upsell marketing. Monitor and analyze market trends and competitor activities to identify opportunities for growth and differentiation. Develop and manage the marketing budget for value-based upsells, ensuring efficient and effective use of resources. Create and oversee the development of marketing collateral, including sales presentations, product guides, and customer case studies, to support upsell efforts. Monitor and report on key performance metrics, such as revenue, customer retention, and customer satisfaction, to track the success of upsell marketing efforts. Continuously assess and improve the customer journey for value-based upsells, identifying areas for optimization and implementing solutions. Stay informed on industry developments and best practices in value-based selling and marketing, and use this knowledge to drive innovation and continuous improvement within the team.