Requirements

Ability to coordinate with creative agencies on creative assets and accounts needs. Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives Helps evaluate timelines and manage day to day deliverables. Understanding of all media channels and experience coordinating across multiple media disciplines. Ability to coordinate with creative agencies on creative assets and accounts needs. Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels. Knowledge & Skills Experience with upper funnel media awareness campaigns. Bachelor's degree or equivalent experience. Minimum 3 years of total media planning experience Relevant media planning and buying experience with strong digital focus Ideally familiar with media tools – Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc. Must be very comfortable working with Microsoft office suite – Outlook, Excel, PowerPoint. 2 years managing junior team members. Must be a strong project manager, able to interact cross functionally, communicate effectively, and lead teams towards a common goal Must be solution oriented, able to dissect information, see opportunities, preempt issues, and find solutions Must have excellent oral and written skills to include formal presentation experience and the ability to prepare and present development presentations. Must have the ability to interface and maintain excellent professional relationships with a variety of audiences to include company leadership, partners/vendors, field marketing, operations, analytics Excellent organization skills; ability to prioritize and handle multi-tasking.

Job Description

Partner with management to drive media agency planning and buying. Work closely with media agency and department management in developing budgets, audience strategy, and tactics across all linear / traditional media touchpoints. Work closely with agencies to ensure media reporting is accurate and delivers actionable insight and optimizations in a timely manner. Assist with marketing ad fund management, monitoring monthly / quarterly financial accruals. Elevate performance analysis to leadership, distilling all measurable metrics into contextually relevant business impact. Develop and direct media testing roadmaps across media channels, with pointed focus on increasing revenue and driving innovation. Collaborate with cross functional teams and the Performance media team in the development and usage of data infrastructure through AdTech products, as it relates to media implementation (CDP, LiveRamp, API integrations, etc.). Ensure optimal consumer experience across purchase journey where Media is a touchpoint, while working with internal stakeholders including eCommerce, Analytics, Promo, and Product. Maintain in-depth knowledge of media landscape and trends, championing bold and creative ideas. Provide Point of Views (POVs) related to potential partnerships or sponsorships when applicable. Ensure accurate and timely budget management across all media channels. Assist upper management in developing and implementing both long- and short-term strategies. Perform all other job-related functions as assigned.